EFFECTIVE DELIVERY METHODS
We utilise a meticulously controlled delivery of the skincare ingredients to the relevant receptors within the skin. Our Elethea multi-peptide complex has small molecules attached to the long peptide chains, allowing the peptides to be pulled through the skin’s surface where it can interact with proteins in the dermal-epidermal junction to stimulate the production of collagen, laminin and integrin – key components of the structural integrity of the skin. Using our latest intercellular communication research, we also engineer our product formulations so that there is low risk of similar ingredients engaging with the same skin cell receptors. Our results: we currently hold 100% anti-wrinkle results in 28 days from independent clinical trials of our hero products.
REVOLUTIONARY SCIENCE: RIFT VALLEY ALGAE COMPLEX
Elethea has created the exclusive Rift Valley Algae Complex – a rare and unparalleled natural skincare active ingredient that takes 3 months for our team to bioengineer, removing cellular components that aggravate the skin. This super-ingredient is rich in protein, including all 8 essential amino acids, Vitamin A, B-vitamins, essential fatty acids, beta-carotene, bio-active enzymes and minerals like copper, magnesium, zinc and potassium. Our Rift Valley Algae Complex works at a cellular level to help regenerate skin cells and to balance skin moisture to promote radiant and healthy skin.
The use of quality actives and ingredients that deliver effective results is our ethos. Our ingredients are food-grade and organic where possible and of the best purification. We only add an ingredient to a formulation if it has sufficient scientific proof of efficacy and safety. We strictly do not test on animals. We use a particularly high concentration of active ingredients to deliver the most effective results. Every ingredient in our products has a specific purpose towards creating a healthy and more youthful complexion.
Elethea products sit in a new, pioneering realm of the skincare industry: we are not facialists, we are not dermatologists, we are biochemists. As biochemists, we understand the complex cellular interactions taking place daily within the body and how every skincare ingredient works at a molecular level in your skin. We have used our knowledge, our research, our self-sourced African ingredients, and the latest scientific discoveries in skincare to construct high-performing formulations, found only in Elethea products.